Brand sells over half-a-million units in 2014
DETROIT – GMC closed out 2014 with 501,853 total U.S. sales,
up 12 percent from 2013. With retail sales up 11 percent, the brand marked its
fifth consecutive year of sales growth and best year since 2007.
The brand is strengthening its premium positioning,
as evidenced by the success of its premium Denali sub-brand and its average
transaction prices in the full-size pickup segment.
“In 2014 we had the freshest portfolio of GMC
products on our lots including a full range of pickups, with the all-new
Canyon,” said John Pitre, chief operating officer at Motor City Buick GMC in
Bakersfield, Calif. “The new Yukon lineup has also driven high consumer
interest to our store with its bold styling, especially the Yukon Denali.”
GMC wins in 2014:
Denali
·
More than 21 percent of GMC sales to
individual customers
·
Denali alone outsold Land Rover, Jaguar
and Porsche
·
More than 760,000 retail Denalis sold
since introduction with 1999 GMC Yukon Denali
·
More than half of Yukon/Yukon XL retail
sales are Denalis and 35 percent of Sierra HD sales are Denalis
Sierra
·
Best sales year since 2005 with 211,833
total units, up 15 percent over 2013
·
Average transaction price of $41,519 leads
the industry
·
Only full-size pickup with exterior
design as No.1 reason for purchase, reinforcing premium appearance
·
2015 Sierra 3500 HD equipped with the
Duramax diesel engine took first place in Pickuptrucks.com’s 2014 Ultimate
Heavy Duty Challenge
Yukon
·
Best total sales since 2007 with 71,321
units.
·
Retail sales up 66 percent.
·
Gained 7 percentage points of retail share
in the large SUV segment.
Canyon
·
All-new, launched in late 2014, is
turning from dealer lots into customer’s hands in an average of 17 days
·
Autoweek magazine’s Best of the Best
Truck for 2015
·
Rounds out GMC’s broadest pickup
lineup, with a premium truck for every customer need in midsize, light-duty and
heavy-duty segments
Terrain:
·
Best sales year ever with 105,016 total
units, up 6 percent
·
Named a 2015 Top Safety Pick by the Insurance Institute for
Highway Safety
Acadia
·
Edmunds.com’s Most Popular Large
Crossover SUV of 2014 and 2015.
·
Received a 5-Star Overall Vehicle Score for safety from the
National Highway Traffic Safety Administration.
“GMC is a strong, premium brand that has continued
to gain momentum,” said Duncan Aldred, U.S. vice President of GMC. “Refined,
capable and appealing products are driving that momentum, and we intend to
build on that in 2015 with both product and brand-centric initiatives.”
GMC has manufactured trucks since 1902,
with innovation and engineering excellence built into all GMC trucks, SUVs and
crossovers. GMC covers the broad spectrum of customer needs in the pickup
market with a premium truck in the midsize, light duty and heavy duty
segments. The all-new midsize 2015 GMC Canyon is pure GMC with premium
materials, refinement and offers class-leading truck capabilities. GMC’s highest-volume vehicle,
the Sierra pickup, is the most powerful light-duty
pickup on the market, and the first full-size pickup to receive the
highest-possible five-star Overall Vehicle Score for safety since the National
Highway Traffic Safety Administration changed its New Car Assessment Program
for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.
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