Win marks brand three-peat
for the Kelley Blue Book
Brand Image Award
DETROIT – GMC today was recognized as the Most Refined Brand
in the 2016 Kelley Blue Book Brand Image Awards. It is the third consecutive year
the brand has received this award.
Brand Image Award winners are based on consumer
automotive perception data from Kelley Blue Book Strategic Insights’ Brand
Watch study. Brand Watch is an online brand and model perception tracking study
tapping into more than 12,000 in-market new-vehicle shoppers annually on Kelley
Blue Book’s KBB.com. The comprehensive study provides insight on how shoppers
identify important factors influencing their purchase decision and captures
brand/model familiarity and loyalty among new-vehicle shoppers.
Driven by its luxury-focused Denali sub-brand, GMC
received high ratings for comfort, interior layout, technology, prestige and
sophistication. In previous years, Kelley Blue Book has praised Denali vehicles
for offering plush features while maintaining a more rugged persona than
offered by most luxury automakers.
“Premium quality and exterior styling are the top
two reasons customers choose GMC vehicles,” said Duncan Aldred, vice president
of GMC. “Unprecedented refinement and attention to detail provide our customers
with a truly Professional Grade experience.”
More than 850,000 GMC Denali vehicles have been
sold since the introduction of the 1999 GMC Yukon Denali. The sub-brand
accounted for 23 percent of GMC retail sales in 2015, outselling the entire
product lines of several premium automakers such as Land Rover, Jaguar and
Porsche.
GMC has manufactured
trucks since 1902, with innovation and engineering excellence built into all
GMC vehicles. The brand is evolving to offer more fuel-efficient trucks and crossovers,
including the Terrain small SUV and Acadia crossover. GMC’s highest-volume
vehicle, the Sierra pickup, is the most powerful light-duty pickup on the
market, and the first full-size pickup to receive the highest-possible
five-star Overall Vehicle Score for safety since the National Highway Traffic
Safety Administration changed its New Car Assessment Program for the 2011 model
year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc
