Brand takes over Phoenix
with largest onsite presence
ever
DETROIT – The National Football League’s biggest game is
days away and GMC, Official Vehicle of the NFL, is taking fans across the world
behind the scenes throughout the weekend.
LIVE from the GMC mobile studio
GMC has teamed with
Emmy award-winning interactive TV host Jenni Hogan to provide all-access
updates and behind-the-scenes coverage of exclusive events throughout Super
Bowl weekend. She will be taking fans
along for the ride, quite literally, from the GMC mobile studio, a 2015 GMC
Yukon XL Denali connected by OnStar’s 4G LTE Wi-Fi.
Hogan will
report from unexpected locations around the Phoenix area, interviewing athletes
and celebrities from the red carpet, attending private parties and giving the
play-by-play from University of Phoenix stadium during Super Bowl XLIX. Fans
can follow along and take part using the hashtag #VIPwithGMC.
All the
conversation, photos, videos and posts can be viewed at www.tagboard.com/VIPwithGMC where many fans have already begun posting photos in their team’s
colors
“GMC looks
forward to providing fans and family members a memorable experience throughout
the Super Bowl week,” said Duncan Aldred, U.S. vice president of GMC sales and
marketing. “Whether it’s behind the scenes via the #VIPwithGMC hashtag or
onsite at our displays in and around Phoenix, fans of every team can get
involved.”
Super Bowl XLIX
GMC’s presence in the Phoenix area can’t be missed
with its more than 600 vehicles supporting the game’s activities – transporting
celebrities and VIPs, providing shuttle services, and on display at the NFL
Experience Engineered by GMC.
The latter, taking place at the Phoenix Convention
Center, opened Saturday with the unveiling of 32 white diamond 2015 GMC Yukon
Denalis, each adorned with an NFL team logo on the hood. The reveal was emceed by ESPN’s play-by-play
announcer Mike Tirico.
Inside the convention center, fans can visit
various GMC interactive displays and get player autographs, get their picture
on the cover of EA SPORTS Madden NFL 15, virtually appear on the jumbotron at
the University of Phoenix stadium, and get their caricature created by a
digital artist to share via social channels.
Fans can also interact with GMC’s portfolio of 2015
vehicles on display including the all-new GMC Canyon, Yukon and Sierra as well
as the entire Denali lineup.
On game day at the stadium, GMC also enhances the
fan experience with more interactive displays for photo sharing, vehicle
displays, player autographs and more.
GMC has manufactured trucks since 1902,
with innovation and engineering excellence built into all GMC trucks, SUVs and
crossovers. GMC covers the broad spectrum of customer needs in the pickup
market with a premium truck in the midsize, light duty and heavy duty
segments. The all-new midsize 2015 GMC Canyon is pure GMC with premium
materials, refinement and offers class-leading truck capabilities. GMC’s highest-volume vehicle,
the Sierra pickup, is the most powerful light-duty
pickup on the market, and the first full-size pickup to receive the
highest-possible five-star Overall Vehicle Score for safety since the National
Highway Traffic Safety Administration changed its New Car Assessment Program
for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.
