GMC Rides Wave of Momentum into 2015

Brand sells over half-a-million units in 2014

  

DETROIT – GMC closed out 2014 with 501,853 total U.S. sales, up 12 percent from 2013. With retail sales up 11 percent, the brand marked its fifth consecutive year of sales growth and best year since 2007.

The brand is strengthening its premium positioning, as evidenced by the success of its premium Denali sub-brand and its average transaction prices in the full-size pickup segment. 

“In 2014 we had the freshest portfolio of GMC products on our lots including a full range of pickups, with the all-new Canyon,” said John Pitre, chief operating officer at Motor City Buick GMC in Bakersfield, Calif. “The new Yukon lineup has also driven high consumer interest to our store with its bold styling, especially the Yukon Denali.”

GMC wins in 2014:

Denali                 

·         More than 21 percent of GMC sales to individual customers

·         Denali alone outsold Land Rover, Jaguar and Porsche

·         More than 760,000 retail Denalis sold since introduction with 1999 GMC Yukon Denali

·         More than half of Yukon/Yukon XL retail sales are Denalis and 35 percent of Sierra HD sales are Denalis

Sierra

·         Best sales year since 2005 with 211,833 total units, up 15 percent over 2013

·         Average transaction price of $41,519 leads the industry

·         Only full-size pickup with exterior design as No.1 reason for purchase, reinforcing premium appearance

·         2015 Sierra 3500 HD equipped with the Duramax diesel engine took first place in Pickuptrucks.com’s 2014 Ultimate Heavy Duty Challenge

Yukon

·         Best total sales since 2007 with 71,321 units. 

·         Retail sales up 66 percent.

·         Gained 7 percentage points of retail share in the large SUV segment.

Canyon

·         All-new, launched in late 2014, is turning from dealer lots into customer’s hands in an average of 17 days

·         Autoweek magazine’s Best of the Best Truck for 2015

·         Rounds out GMC’s broadest pickup lineup, with a premium truck for every customer need in midsize, light-duty and heavy-duty segments

Terrain:

·         Best sales year ever with 105,016 total units, up 6 percent

·         Named a 2015 Top Safety Pick by the Insurance Institute for Highway Safety  

Acadia

·         Edmunds.com’s Most Popular Large Crossover SUV of 2014 and 2015.

·         Received a 5-Star Overall Vehicle Score for safety from the National Highway Traffic Safety Administration.

“GMC is a strong, premium brand that has continued to gain momentum,” said Duncan Aldred, U.S. vice President of GMC. “Refined, capable and appealing products are driving that momentum, and we intend to build on that in 2015 with both product and brand-centric initiatives.”

GMC has manufactured trucks since 1902, with innovation and engineering excellence built into all GMC trucks, SUVs and crossovers.  GMC covers the broad spectrum of customer needs in the pickup market with a premium truck in the midsize, light duty and heavy duty segments.  The all-new midsize 2015 GMC Canyon is pure GMC with premium materials, refinement and offers class-leading truck capabilities.  GMC’s highest-volume vehicle, the Sierra pickup, is the most powerful light-duty pickup on the market, and the first full-size pickup to receive the highest-possible five-star Overall Vehicle Score for safety since the National Highway Traffic Safety Administration changed its New Car Assessment Program for the 2011 model year. Details on all GMC models are available at http://www.gmc.com/, on Twitter at @thisisgmc or at http://www.facebook.com/gmc.

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